REAL PREMIUM SELTZER • AT A TIME WHEN THE MARKET WAS FLOODING WITH BETTER-FOR-YOU COCKTAILS AND BEVERAGES, REAL SELTZER DEVELOPED A DRINK THAT WAS SO GOOD IT WAS NEARLY UNBELIEVABLE. WE CHALLENGED  WHAT A BRAND COULD BE BY NOT INCLUDING A LOGO ON THE FRONT PANEL, AND ALLOWING THE ‘REAL’ WORDMARK TO EXPRESS ITSELF DIFFERENTLY FOR EACH OF THE 8 FLAVORS.• COPYWRITING: DEREK BISHOP • ANIMATION: OELRICH DESIGN