CICADA • A BOUTIQUE FRAGRANCE BRAND INSPIRED BY THE SONORAN DESERT AND THE MEMORIES COLLECTED WHILE IN IT. CONSIDERING THAT MEMORY IS DIRECTLY LINKED TO OUR SENSE OF SMELL, IT FELT NATURAL TO REPOSITION CICADA AS NOT A FRAGRANCE BRAND, BUT A MEMORY BRAND THAT EXPLORES THE BLENDING OF THOUGHTS THAT CROSS POLLINATE IN OUR MINDS • PHOTOGRAPHY: MONICA SHERPA • COPYWRITING: CHRIS BARNARD